New website for new brand

Standard Ease played a critical role in the brand merger of two global media technology pioneers: Snell and Quantel. It involved seven agencies, twenty stakeholders, three websites and a four month window of opportunity.

Brief

Find, retain and manage an appropriate digital agency partner to deliver a world-class website showcasing products and services for the newly branded Snell Advanced Media. The selected agency will become a valued partner in future phases of SAM's digital strategy. Phase One must be launched for the start of IBC 2015 when the new brand will be unveiled to the world's press.

Timeframe

May 2015 - September 2015.

Project budget

Six figures (GBP).

Background

Media technology pioneers Snell and Quantel merged in 2014 and operated as two independent digital brands. The merger raised questions as to the nature and direction of the merged company going forward.

It was decided a new single brand was required which would include a new website. The two brands subsequently became SAM (Snell Advanced Media) and a new website had to be launched to coincide with IBC 2015 in September 2015.

Stuart Johnston was asked by Snell/Quantel to commission the new website by competitive tender process and supervise delivery of Phase One by the appointed agency partner.

Key Standard Ease undertakings

Competitive tender management

Phase One delivery project management

How SAM benefited from working with Standard Ease

Results

"If you know you need a great new website, but don't want to make the same mistakes and compromises and suffer the overruns from the last time around, then engage with Stuart Johnston. You will get a great result at a good price and avoid all the heartache"
Roger Thornton - Head of Publicity

View the website

SAM